Creating a website is a three-step process comprised of planning, design and development. The planning stage is one of brainstorming and conceptualisation, during which it is important to determine exactly what your needs are and what you aim to accomplish through the site. During this phase it is essential to clearly determine the site's content and target audience as well as map out navigation patterns and outline functionality requirements.
First impressions matter, but lasting impressions generate lasting business. Whether starting from scratch or simply giving you a revamp, Whatever Projects understands the importance of branding and knows what it takes to make your brand not only memorable, but unforgettable. Utilising both a breadth and depth of experience and expertise, our creative team can help your brand become your identity. As we like to say, a small step in branding is a giant leap in business.
With the planning and logistics out of the way, the next step and perhaps the most important, is to envision and design the visual identity, or face, of the site. Referred to as the "front end," this observable content (design, layout, graphics, text, audio) acts as the face of your brand. Web design is the most sophisticated and complex communications support system today. Your website should express strategic vision, creative direction, structure and immaculate execution.
In an age where images are becoming more prevalent and important with each click, we place an inestimable value on high quality digital images and attaining maximum visual impact. Be it interior, product or portrait photography, we can capture and retouch your images to perfection, ensuring that your brand is presented in the best possible light. Let your images do the talking and don't forget that a little bit of airbrushing goes a long, long way.
Technology is a modern term that requires a modern approach. The "back end" of your website refers to the technology that supports your design and processes the output of the front end. This platform is essential and must provide an organised, efficient and reliable foundation. Including a Content Management System enables you to keep your site and content up-to-date with ease, ensuring both the adaptability and durability of your business.
Images may be taking over, but the pen remains mightier than the sword. Our expert team of creative copywriters can help you find the suitable tone and voice for your brand and give you the substance behind your style, while our meticulous proofreaders run through to cross and dot your t's and i's. We also offer specialist SEO copywriting services for those who wish to optimise their content to catch the attention of search engines. What Google thinks matters.
Content Generation puts the brains in social media and is essential to any effective online networking campaign. Our team of top journalists, photographers and video reporters create and aggregate the most inspiring, informative and relevant content for your target sector, as well as share and seed the content across various social media platforms. Content Generation helps you build profitable relationships and continually expanding your community and following.
If you already have the creative vision for your site, we can hold your hand through the development process or help you fine-tune your ideas by suggesting tweaks and amends to enhance efficiency or appearance. When it comes to any creative work, two heads are always better than one.